Northwest Real Estate Investors Association

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with... David LaPlante

PropertyRadar CMO David LaPlante will share insights, stories & strategies from managing over $100 million in client marketing spend to grow business with data-smart targeting and irrational marketing appeal. We'll meet in the Broadway/Halsey rooms.

Thursday, September 07, 2017

Double Tree Hotel - Lloyd Center
1000 NE Multnomah St
Portland, OR 97232

Brains, Data, & Direct Marketing

Leverage Behavior Science and Data Marketing to Grow in a Flat Real Estate Market

It's no secret that Public Records are a gold mine of leads and market intelligence for real estate professionals, especially when targeting a defined local market, often referred to as a FARM (focused real estate market).

What's not obvious are the strategies and techniques for mining public data to get at that gold. That’s where a little brain science can help you craft a winning marketing strategy to grow your business.

Join PropertyRadar CMO David LaPlante as he shares insights, stories, and strategies cultivated from managing over $100 million in client marketing spend to grow business with data-smart targeting and irrational marketing appeal.

In this presentation, David will cover:

  • Understanding brains, behavior, and branding to resonate within your market. You don’t need a Functional Magnetic Resonance Imaging scanner to use these simple brain science insights to elevate your brand strategy and advantage yourself in finding deals.
  • Where a determined personal brand strategy intersects with targeted public data and direct marketing effort.
  • Why a flat and increasingly competitive California real estate market will re-shape your FARM strategy for resilience and resonance.
  • The simple, yet successful data mining and direct marketing habits that lead to success.
  • The right technology to leverage so you can managing your market smarter, faster, and less expensive.

With ten years observing the actions and behaviors of tens of thousands of real estate investors, Realtors®, and small, local businesses, David’s uncovered the habits, strategies, and techniques of those winning deals and growing their business in competitive local markets.


Members:
FREE for Members
Non-Members:
$10.00


Print a FREE Guest Pass

Never been to a meeting before? First Time Guests can attend their first meeting for Free with a complimentary Guest Pass.


Date: Thursday, September 07, 2017
Time: 6:30 PM - 9:00 PM

Location:
Double Tree Hotel - Lloyd Center
1000 NE Multnomah St
Portland, OR 97232

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